In 2020, the tourism sector generated USD 4.7 trillion in global GDP and shows no signs of slowing down. The travel and tourism sector includes many business kinds and client demands.
Since significant companies dominate the market, it is easy to break into yet challenging to stand out.
1. Get referrals
If done effectively, customer referral programs may enhance income for your travel firm.
Referrals account for 66% of new business, and 92% of respondents trust referrals from friends. Asking for referrals is the most successful revenue-boosting strategy. Many businesses believe that "if you don't ask, you don't get" when it comes to referral programs. Nothing beats word of mouth. Ask happy customers for references.
2. Boost your social media presence
If your travel company isn't using social media effectively, you should start by committing to a few social profiles. Most visitors post about their trip on social media as soon as they return.
A well-executed social media plan has been one of the most successful techniques for raising income for any travel firm. You may create a multi-channel strategy while keeping an integrated campaign in mind to maximize the benefits of each platform with the help of Trip Mega Mart.
3. Incentivize your employees (particularly your sales team)
Your sales crew is in the driver's seat when raising income. So, how can you motivate your sales force to bring in as many clients and book as many trips as possible?
The most significant increase in income came from personal incentives for the sales staff. Giving sales executives an all-expense-paid trip for hitting their monthly sales target is a considerably stronger motivation than merely giving them a commission.
4. Encourage consumer reviews
People read reviews, and 80% of holidaymakers check online reviews and compare them. Almost 93% of travelers globally say that online reviews affect their choices. At the same time, positive internet reviews increase sales. People believe in the opinions offered by their peers. So they look for reviews and ratings on booking sites.
Resolve a poor review promptly. If you're at fault, apologize. Make amends next time the unhappy clients' book with your agency. Offer rewards such as a discount or a free stay.
5. Build personal connections with your clients
While gaining new clients is critical, don't forget returning customers. Dealing with an existing client is 60-70% likely, but vending to a new client is only 5-20%.
So, knowing this, how can your travel agency retain existing clients? A better suggestion is to contact your clients directly. Consult those who have just booked and those who have just returned to guarantee they had fun.
The travel agency or business can anticipate the client's demands, decreasing last-minute stress and enhancing transaction closure chances. It also promotes client feedback and referrals.
6. Follow your consumers
While social media and other internet marketing are great, something is to be said about visiting where your consumers are.
Find your target clients and reach out to them. It may be at their place of work or somewhere else where they need your services. When you contact your target clients where they are, they may check out the goods and buy them. This method can bring in new consumers who didn't know the service existed and distribute it to other customers via word of mouth.
7. Begin a blog
33% of US travelers consult travel blogs that generate 67% more monthly leads and receive three times the traffic!
You must produce 1–2 posts every week on your website. Write about travel techniques, famous places, undiscovered places, and anything else that interests your readers. For added impact, your blog might feature consumer vacation experiences.
8. Build a website
According to the latest estimate, almost 82% of all travel bookings were done online in 2018. People tend to complete 148.3 million travel bookings online every year. While this is not enough, the online travel market is expected to grow $817 billion by 2020.
Without having a website, your travel business may lose out on sales. So, begin by building a quality online booking website and drive sales by promoting discounts, bargains, and offers. Trip Mega Mart is a leading travel website/portal design & development company that not only helps in building your website but also looks after the travel website/portal development cost making it as reasonable as possible.
9. Sell support services
More and more travel agents are partnering with local businesses to enable their clients not only to book flights and hotels solely but can also order cabs, rail and bus tickets, villas and apartments, and more.
You may also package and offer these support services to increase sales using Trip Mega Mart’s GDS integration service, car rental system, holiday package system and flight & hotel central reservation system.
Ready to go?
Maybe you're still planning and haven't implemented these methods yet. Remember that if you want your travel business to succeed, you must give excellent service and satisfy your consumers. Give them something special to remember. Don't forget to use Trip Mega Mart’s sales suggestions.